Caitlyn LuBell

Founder & CCO – Chief Connection Officer

Caitlyn loves helping others find their path and feels this is her true purpose in the world. A connector in her industry, who celebrates a hard day’s work over a delicious cocktail, she founded BoozeBiz to bring together her passions for mentorship, connection, and the booze industry into perfect harmony.  

Caitlyn has honed her knowledge of the service industry from personal experiences with the onset of her career at the tender age of 18 as a bartender. Yes, luckily in NY you only have to be 18 to tend bar. It was love at first pour and she has since worked her way through every tier of the 3 tier system (including all levels in hospitality from doorgirl to bartender to GM, supplier, importer, distributor) and has made many friends and lasting relationships along the way. She has an extensive background in business development, sales consulting, and brand growth, with a focus on client satisfaction particularly within the wine and spirits industry.  

She has been there, she has done that, and she understands what you do every day to be successful.  She can talk the talk which makes explaining your hiring needs or new role dreams an easy and comfortable conversation.  

On the wholesale side she has worked in sales for over 15 years including starting at a family owned distributor, Paramount/Eber Bros, as a sales consultant, then held multiple positions in management for Southern Wine & Spirits for 5 years, and then spent over 10 years with Ste. Michelle Wine Estates helping grow the portfolio in the NY market.  She knows how it feels to pull a wine bag in the snow through Times Square and lose her voice on day 3 of NYCWFF. This is what truly sets her apart from other Recruiters – she gets it, she did it, she sold it, she worked with all departments from Marketing to Winemakers to Operations, and then some. She speaks the booze industry language which helps her truly connect the right people with the RIGHT jobs.  Following her time in sales, she became an agency Executive Recruiter for the restaurant industry with the Forbes Top Ranked Recruiting Firm, Gecko Hospitality (who she still partners with to this day to help restaurant and hospitality professions and businesses with their hiring) and Nelson Connects as a National Executive Recruiter for the Wine & Spirits Industry where she won Rookie of the Year in her first year with the company – rookie for them but certainly not for the booze industry. 

Inherent to her style, Caitlyn is always looking for new ways to support friends and colleagues in their pursuit of happiness. She founded BoozeBiz to build on the work she was already performing for her beloved network, and never backs down from the challenges the industry presents. Timing is everything in life. After going through the stress of the pandemic when our industry was upside down, working for a leader in the hospitality industry through the pandemic helping restaurants rebuild their management teams and then national recruiting for the alcbev biz, she relaunched BoozeBiz as the stars aligned – a unique recruiting agency of industry experts helping our industry grow.  

Her desire to promote and connect talent has helped cultivate the platform we are viewing today… BoozeBiz. She didn’t find recruiting…recruiting found her.  

Caitlyn resides in Midtown Manhattan and when she’s not working to help YOU and/or your company, you can find her cycling along a river, devising healthy recipes at home in her apartment, or enjoying all “the city that never sleeps” has to offer with her friends and family.  She has found her dream job – now it’s time for her to help you find yours! 

Favorite Boozy Bev: Hot Toddy (with Spanish Brandy, of course) & unique full bodied white wines.  Anyone who has ever met Caitlyn knows that declaring just one favorite beverage just wasn’t an option. 

Kayla O’Neill

National Recruiter

Kayla began her career in the industry bartending at ASU bars after college. From there she landed a full book Sales Representative job at Southern Glazers Wine & Spirits of Arizona where she fell in love with the wine and spirits business. After spending the majority of her 20s at SGWS, she was ready for a change and the opportunity arose to enter the recruiting world. She’s always had a passion to help people and see them succeed so recruiting came naturally. However, in the back of her mind she always had a feeling there was just one thing missing from this perfect career.. enter: BoozeBiz!

Kayla resides in sunny Arizona with her dog Lilly and spends her weekends on the lake or hiking. One call with her and you will see quickly why so many people put their trusted career path in her hands. Her lovely personality mixed with her power organizational skills and beverage industry background make her a top notch recruiter and a job to work with!

Favorite Boozy Bev: Well that depends on her mood, of course, but you can never go wrong with a Manhattan or a bold glass of California Cabernet.

Brittany Gerrow

Marketing & Operations Coordinator

Brittany has spent her entire career in hospitality, customer service, and the beverage industry. From restaurants to bartending, she quickly fell in love with the fast-paced, people-first nature of the industry and wanted to dive deeper. She began working as a Brand Ambassador for multiple wine and spirit brands, where she soaked up knowledge and made invaluable connections along the way. When the opportunity arose to build and lead her own team of Brand Ambassadors—working closely with major clients—Brittany jumped at the chance. Over the past 7 years in promotional marketing, she’s gained hands-on experience that naturally led her into the world of operations. (It’s also where she met CL 😉)

Her passion for creating, connecting, boozy bevs, and the business itself continues to drive her forward. It’s what makes BoozeBiz & Brittany a perfect pairing! 

Brittany currently lives in Vermont with her spirited “threenager” and her wiener-pit pup, enjoying the mountain views and tackling home projects in her spare time.

Favorite Boozy Bev: Sangria or a Margarita on the Rocks… don’t make her choose!